#Smarter networker pro membership professional

As we have seen from recent stories about the 2016 election, the platform played a critical role in spreading information and disinformation.įacebook Live, which allows you to broadcast instantly around the world, can be a useful tool.

#Smarter networker pro membership professional

It remains mainly a personal network for most people, but it is useful for business and professional outreach as well. It is a great way to connect with family, friends and friends of friends. Twitter allows you to have a private account (“protected” in their parlance) - but if you are using Twitter for business, having an open account makes more sense.įacebook, with more than two billion users worldwide, is the most powerful and influential of the social networks. Group DMs are an effective way to have more focused conversations among a larger group. In order to be able to DM someone, they have to follow you or they have opted for the setting that allows anyone to DM them. Replies are a public way to respond to posts by others and carry on a conversation that others see, while direct messages are a way for you to connect privately with someone. You should quote tweet whenever you can, so people understand why you are sharing something. Choosing “quote tweet” means you add a comment above someone’s post just hitting “retweet” means it gets sent to your followers without any commentary from you. Retweets (RTs) are ways for you to share, and optionally comment on, others’ posts. Twitter can be more conversational than other platforms, but be sure to understand the difference between your retweets, replies and your DMs (direct messages). But keep in mind that brevity, along with strategic use of photos and videos, will continue to help you stand out there's no need to use all 280 characters in every post. By doubling the limit to 280 characters, it offers more room to express your thoughts and ideas. Twitter, with its 328 million users, has recently changed its most famous and infamous feature, the 140-character limit. If you don’t work for yourself, be aware of company policies about the use of social media - more and more corporations are instituting or revising their policies. (Twitter and Snapchat, for example, recently announced major changes that are described below.) Social media changes all the time, so it’s important to keep up with the evolution of the platforms and to keep looking for ways to optimize your use of the available the tools. So, the more seriously you can take your social media activities, the better. There are ways in which you can try to safeguard your privacy and control who sees particular content, but the onus is on you to be vigilant. The fact is that it’s impossible to separate the personal use of social from the professional, and everything you say online can and will be used against you.

Bring attention and traffic to your work.Īs social media has become more popular - an estimated 81 percent of Americans have a social media account - there are also more instances of people who have gotten in trouble for their social networking habits.

Connect with existing and new audiences in deeper ways.

Social media allows you to do at least four important things:

Reflecting how important social media can be, the Department of Homeland Security is collecting social media profiles of potential immigrants as part of its evaluation process.

Social media is now a critical part of the way people in most walks of life communicate and a key part of how work gets done - from corporations to government.